BOOK 1: UNIVERSAL PSYCHOLOGY OF CLIENT AND PARTNER RELATIONS

Introduction

PART I: THE FOUNDATION OF INTERACTION

• Chapter 1. Transactional Analysis in Everyday Life: The Parent, Adult, and Child in All of Us. How to Recognize Them and Avoid the Traps.

• Chapter 2. The Neuroscience of Communication: The Triune Brain and How It Governs Our Decisions (Conflicts, Trust).

• Chapter 3. Our Map of the World: A Core NLP Principle. Why We All Perceive Reality Differently and How to Account for It.

PART II: MECHANISMS OF INFLUENCE AND DEFENSE

• Chapter 1. Psychological Influence: Civilized vs. Uncivilized Methods. How to Tell the Difference and Defend Yourself.

• Chapter 2. The Art of Recognizing Manipulation: The Persecutor, Victim, Rescuer Roles. A Defense Algorithm.

• Chapter 3. Psychological Self-Defense: Techniques like "Fogging," the "Broken Record," and "Endless Clarification" to Maintain Your Boundaries.

• Chapter 4. Emotional Intelligence (EQ): Your Key Tool in the Age of Trust.

• Chapter 5. Digital Mental Hygiene: How to Maintain Relationships and Your Well-being in the Online Space.

PART III: PERSONALITY TYPOLOGIES

• Chapter 1. Perceptual Types.

• Chapter 2. The 8 Jungian Types: How to Understand Anyone's Motivation.

• Chapter 3. The Exchange of Values (MM, MD, DM, DD): A Key Model for Predicting Behavior.

• Chapter 4. Temperaments in Communication: Choleric, Sanguine, Phlegmatic, Melancholic — How to Find the Right Approach.

• Chapter 5. Toxic Clients: A Typology and Management Strategies (The Freeloader, The Narcissist, The Provocateur, etc.).

• Chapter 6. Why is the Customer Always Right?

BOOK 2: THE ART OF SELLING AS THE ART OF DELIVERING VALUE. THE SALES PROCESS: FROM FIRST CONTACT TO PARTNERSHIP

• Why Old Sales Techniques No Longer Work. The Philosophy of Sales as Healthy Communication.

• Chapter 1. Preparation, Dress Code, and Etiquette.

• Chapter 2. Initiating Contact: How to Engage a Client in a Dialogue. Structure and Practical Examples.

• Chapter 3. The Dialogue: Probing, Presentation, and Handling Objections.

• Chapter 4. Closing the Deal: Natural and Tactical Methods.

• Chapter 5. Sales in the Digital Age: Adapting All Principles to Email, Messaging, and Video Calls. How to Build Trust Through a Screen.

• Chapter 6. Dealing with Rejection. Preventing Burnout, Managing Stress, and Sustaining Motivation.

MAGIC WORDS

A Gift / Bonus